Masthead
Who We Are
Folk Technica is an independent periodical about building things yourself. This page says plainly who makes it.
Right now, “we” is one person.
Every role below is held by the same human being. That is not a growth-hack or a gag about hustle. It is simply the accurate answer to "who am I talking to," and you deserve it before you decide whether to spend an hour on the phone.
Christopher Tavolazzi
Founder and Managing Member
Builds things in a small workshop in Northern California and films what goes wrong. Folk Technica is published by Johnny Autoseed LLC, a California limited liability company, of which he is the sole member.
The Masthead
Fourteen roles. One name. Each line is a job that genuinely has to get done every week, listed with what it actually involves.
- 01
Founder and Managing Member
Christopher Tavolazzi
Signs things. Carries the legal and financial responsibility for what gets published.
- 02
Editor in Chief
Christopher Tavolazzi
Decides what runs, what gets held, and what gets killed.
- 03
Publisher
Christopher Tavolazzi
Owns the schedule and the budget, and answers for both.
- 04
Staff Writer
Christopher Tavolazzi
Reports and writes the guides and articles.
- 05
Fact Checker
Christopher Tavolazzi
Checks the claims, prices, and part numbers before they go out.
- 06
Copy Editor
Christopher Tavolazzi
Reads it again, slower, for the errors the writer stopped seeing.
- 07
Photographer
Christopher Tavolazzi
Shoots the builds, usually one-handed, usually mid-step.
- 08
Camera and Video Editor
Christopher Tavolazzi
Films the show, then cuts it.
- 09
Art Director
Christopher Tavolazzi
Owns how the site and the show look.
- 10
Web Developer
Christopher Tavolazzi
Builds and maintains folktech.io and everything under it.
- 11
Shop Technician
Christopher Tavolazzi
Actually builds the projects, including the ones that fail.
- 12
Business Manager
Christopher Tavolazzi
Bookkeeping, invoices, taxes, and the boring paperwork that keeps the lights on.
- 13
Advertising and Partnerships
Christopher Tavolazzi
Handles sponsors and affiliate relationships, and enforces the disclosure rules.
- 14
Reader Correspondence
Christopher Tavolazzi
Reads and answers the email. Every message lands with the same person.
What that means for you
The good part
You are talking to the decision maker on the first call. There is no committee to route your question through, no approvals to wait on, and nobody who can overrule the yes you just got. If we agree on something, it is agreed.
The honest part
There is no press office and no back-up staff. If a shoot runs long, email gets slower. Scheduling is a real constraint, not a negotiating posture. You will always be told the true timeline rather than a comfortable one.
If we have asked to interview you
What you can hold us to
Being a small publication is not an excuse for loose standards. It is the reason to write them down where you can point at them.
You get quoted accurately
Interviews are recorded with your permission. If a quote is trimmed for length, it does not change what you meant. If you want to check a technical quote for accuracy before it runs, ask and the answer is yes.
Corrections are public
When something is wrong, the correction goes on the page itself, dated, with the original error described. Nothing gets quietly edited and backdated.
Money is disclosed
Folk Technica earns from affiliate links, sponsorships, kits, and advertising. Any paid placement is labeled on the page it appears on. A sponsor has never scripted editorial and never will.
You are told the license
Guides publish under Creative Commons BY-SA 4.0, so readers may share and adapt them with credit. If your contribution needs different terms, say so before we start and we will agree the terms in writing.
On hiring
You do everything yourself until you can afford not to. That part is just arithmetic. The part people skip is that hiring is not the moment the risk ends, it is the moment the risk changes shape. A payroll is a promise you have to keep in a month that might be slow, and a byline you did not write is still one you answer for.
So roles here get handed off one at a time, to people who get paid properly, once the work is steady enough to justify it. When a line on the masthead above changes to a different name, it will be because that was true, and this page will say so.
Reaching a human
There is exactly one inbox and it belongs to the person listed fourteen times above.
[email protected]Folk Technica is published by Johnny Autoseed LLC.Advertising and affiliate disclosure.